This moment arrives in two common forms.
A founder or executive team is staring at a real platform but the story is outpacing the system. The roadmap is fuzzy, the pitch is drifting, and execution is stalling under its own weight.
Or a company has grown large enough that the operating system is optimized for stability. The next move is obvious, but the organization cannot move fast without destabilizing itself. The system is busy, but momentum is stalled.
The tension is rarely about ideas. It is about timing, credibility, and the inability to advance future work without destabilizing the system.